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Using Anchor Text Efficiently
One of the most underused things by Newbies in regards to linking is "Anchor Text". This is the visible text showing in a link. A sample of an anchor text is:
The second mistake is trying to put every single keyword into your anchor text and give that to everyone. There are two mistakes with this technique. 1.) Google assigns weight to each word in anchor text so if there are a lot of filler words (common in long sentences), they will "dilute" your target words
2.) You should vary your text throughout your links. That is, change it every 20 or so. This just makes sense. If your links were placed naturally, there would never be 300 links all with the EXACT same anchor text.
So with all that in mind here is an example:
You sell Blue Widgets in England and want to rank first for "Cheap Blue Widgets in England" Your anchor text could be varied between the following: Cheap Widgets Blue Widgets Widgets in England Cheap Blue Widgets
Hopefully this helps you start an effective campaign.
About the author:
Jason Rickard is the webmaster for http://www.yourfavouriteshop.com and owner of Grafton Web Design in Dublin, Ireland. *Article may be reprinted provided it is not altered and links are live.*
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