Free (SEO) Search Engine Optimization Articles and Tips  

Home
general1
general2
general3
general4
general5
general6
general7
general8
general9
general10
general11
general12
design1
design2
design3
design4
design5
design6
design7
design8
affiliates1
affiliates2
affiliates3
affiliates4
affiliates5
Contact Us
Links

This article was republished in accordance with the author's permission and conditions. See reprint guidelines below.

Using Anchor Text Efficiently

Jason Rickard

One of the most underused things by Newbies in regards to linking is "Anchor Text". This is the visible text showing in a link. A sample of an anchor text is:

<a href="http://www.blue*widgets.com">Blue Widgets </a> 

The prime mistake Newbies make is to put their website name into the Anchor Text. Unless your website contains your keywords this is a waste of a perfectly good link. Remember that Google puts a very big importance on those Anchor texts and they should always use your keywords.

The second mistake is trying to put every single keyword into your anchor text and give that to everyone. There are two mistakes with this technique. 1.) Google assigns weight to each word in anchor text so if there are a lot of filler words (common in long sentences), they will "dilute" your target words

2.) You should vary your text throughout your links. That is, change it every 20 or so. This just makes sense. If your links were placed naturally, there would never be 300 links all with the EXACT same anchor text.

So with all that in mind here is an example:

You sell Blue Widgets in England and want to rank first for "Cheap Blue Widgets in England" Your anchor text could be varied between the following: Cheap Widgets Blue Widgets Widgets in England Cheap Blue Widgets

Hopefully this helps you start an effective campaign.

About the author:
Jason Rickard is the webmaster for http://www.yourfavouriteshop.com and owner of Grafton Web Design in Dublin, Ireland. *Article may be reprinted provided it is not altered and links are live.*
Source: Free SEO Articles & Tips http://seo-articles.philsite.net


Copyright 2005-2013 SEO-Articles & Tips
Last modified: June 20, 2013